the context
The Supreme Court decision in NCAA v. Alston (2021) marked a watershed moment in sports history — paving the path for college athletes to monetize their name, image and likeness (NIL).
the work
I worked on videos for the launch of 4x NCAA field hockey champion and Olympic athlete Erin Matson's personal brand.
The first ever branding campaign of its kind.
Erin gained 3,000+ Instagram followers in three months since the project began.
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